AI Market Intelligence for a Fortune 500 Financial Services Leader

Investigating the potential of an emerging AI market for business expansion requiring an understanding of competitive positioning and market dynamics.

Undertook an in-depth market intelligence study on an emerging AI market, utilizing a blend of secondary research, competitive analysis, and mystery shopping techniques. Compiled a detailed report summarizing key findings and strategic recommendations.

Played a fundamental role in laying the groundwork for horizontal diversification, formulating a strategy that broadened the bank's offerings across new, synergistic market segments. This foundational work was vital for the company's strategic expansion and diversification of revenue streams.