App User Preference Study for Media Publishing Agency

Understanding user preferences and willingness to pay for features in a new app, critical for targeted development and successful market entry.

Spearheaded a strategic market intelligence project, crafting and administering surveys to assess user payment willingness and app feature preferences. Analyzed survey data and compiled a report with insightful findings and actionable recommendations.

This insightful approach was instrumental in the app achieving an impressive milestone of 1 million downloads within just three months. Additionally, it secured a ranking within the top 30 highest-grossing apps in the Books & Reference category on the App Store